The Cherry Grove neighborhood of North Myrtle beach is home to the Prince Resort. Modern, clean, and spacious, the resort is located at the iconic Cherry Grove Pier, making it a popular destination for those who want a resort loaded with amenities in an old beach town setting; the best of all worlds.

With the dramatic infrastructure and road improvements in and around the North Myrtle Beach region over last several years, Cherry Grove is no longer at “the far north end of the beach.” It’s easier than ever to hop on and off highways that deliver you anywhere on the Grand Strand in minutes. Just a short drive south on U.S. 17, Barefoot Landing with the Alabama Theatre, and the House of Blues, awaits, along with fine-dining options, fun chains, and great shopping.

Deluxe oceanfront rooms, a second tower across the street with marsh and coastal views (and budget-friendly options), multiple restaurants, and more, help make the Prince Resort the King of the North Strand.

Offering a wide variety of room types, the Prince doesn’t skimp on in-room amenities. All the rooms, even the coastal-view studios, come with full kitchens, washer and dryer, multiple TVs, private balcony, and can sleep up to four.

The deluxe three-bedroom oceanfront rooms feature all the creature comforts of home, plus the ability to sleep up to 10 guests with plenty of room and three bathrooms to share.

The resort highlights include the 3500 Grill, serving breakfast and dinner, affordably, plus multiple pools, fitness center, mushroom waterfall kiddie pool, lazy river, and the Cherry Grove fishing pier.

Worth checking out, the Prince Resort at the Cherry Grove Pier is truly Grand Strand royalty.

Prince Resort

3500 N. Ocean Blvd., North Myrtle Beach, SC 29582

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In addition to its premier location at the Cherry Grove Pier, Prince Resort offers an array of amenities, including an oceanfront swimming pool, a rooftop pool and lazy river, kiddie pool with mushroom waterfall, fitness rooms and two hot tubs.

  • Indoor Pool Indoor Pool
  • Lazy River Lazy River
  • Hot Tub Hot Tub
  • Fitness Center Fitness Center
  • On-Site Dining On-Site Dining
  • Meeting Space Meeting Space


Read reviews from 74 visitors to Prince Resort.

See what the community is saying about their stays at Prince Resort:

"Stress Reliever"
by charles duquemin

Love the resort! The location, pier, beach & food. Fantastic time at the Prince!

"Great View"
by Brenda Hunt

My family and I have stayed at the Prince Resort several times. We love being right on the ocean. The view is amazing. My kids love the pool.

"Mandy’s vacation"
by Amanda Lowery

Wonderful hotel enjoyed my stay dinner on site everything was delicious gorgeous view.

by Dawn Emerson

The hotel itself is beautiful and spacious. It's very clean, and located in a quiet place. The staff there though! That's where it's at! They are always smiling, helpful, and willing to work with you. We have stayed there 4 times and the only reason we don't is they are booked up.

"Relaxing Vacation"

WILMINGTON I always stay at the Prince Resort whenever I come to Myrtle Beach. The rooms are nice and you can get real comfortable in the bed. The staff is also very courteous, and will solve any issues you have quickly.

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