Broadway at the Beach

1325 Celebrity Circle, Myrtle Beach, SC 29577
Broadway at the Beach

Rated as South Carolina’s most visited attraction, Broadway at the Beach is so popular among locals and tourists alike because it has something for everyone.

Broadway at the Beach offers shopping, dining, nightlife, entertainment and thrilling attractions – all on one 350-acre complex in the heart of Myrtle Beach.

Popular venues like Ripley’s Aquarium, Pavilion Park amusement rides, Broadway Grand Prix go-kart tracks, Hollywood Wax Museum, Helicopter Adventures tour rides, the Broadway 16 Cinema, Myrtle Beach Pelicans Baseball team and WonderWorks attract big crowds for fun and adventure. Among the latest additions to the Broadway at the Beach complex include The Simpsons in 4D, which features a real-life Kwik-E-Mart and shows at the Aztec Theater, and Topgolf, the new game that puts a new spin on Myrtle Beach’s favorite sport.

Dave & Buster’s merges food and fun with high-tech arcade games and a massive sports bar, and it serves as cornerstone of The District nightlife scene. Nearby nightlife hot spots include the Carolina Comedy Club, Crocodile Rocks Dueling Pianos, Hard Rock Cafe, Fat Tuesday daiquiri bar and Good Time Charley’s sports pub. For those looking to dance to a different beat, Malibu’s Surf Bar and Club Oz keep the dance floor hopping. Senor Frog’s, Wet Willie’s and Carolina Ale House are popular hangouts.

Visitors can shop till they drop at the more than 50 specialty stores at Broadway at the Beach, ranging from national chains to local mom-and-pop shops. Pick up souvenirs at the T-shirt shops and novelty stores, and grab some gifts for the folks back home. The Southern Living Store, Palmetto Paradise, Flamingo Joe’s, House of Style and Build-a-Bear Workshop are among the many shopping options.

All the activity can build up an appetite, and Broadway has you covered. More than 20 restaurants, like Jimmy Buffett’s Margaritaville, Joe’s Crab Shack, Paula Deen’s Family Kitchen, Liberty Steakhouse & Brewery, can help you relax and refill after a long day at Broadway. During the summer months, visitors can enjoy free fireworks shows and live music and entertainment. Broadway at the Beach is open year-round and always up for a good time.

Broadway at the Beach

1325 Celebrity Circle, Myrtle Beach, SC 29577

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What to Know

Here's what you need to know before you go.


January 1 - February 22: 10:00 am to 6:00 pm
February 16 & 17 : 10:00 am to 9:00 pm
February 23 - May 31: 10:00 am to 9:00 pm
June 1 - September 2: 10:00 am to 11:00 pm
September 3 - 30: 10:00 am to 9:00 pm
October 1 - December 31 (Mon-Sat): 10:00 am to 9:00 pm
October 1 - December 31 (Sun): 10:00 am to 6:00 pm
December 30 (Extended Hours): 10:00 am to 9:00 pm
Thanksgiving Day : 10:00 am to 6:00 pm
Christmas Eve: 10:00 am to 5:00 pm

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  • OutletCenters
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