5 Reasons to Visit Myrtle Beach in January

By Marissa Polascak • December 28, 2015
January is a great time to visit the beach!
January is a great time to visit the beach!

Visiting the beach in January?! What?! While vacationing in Myrtle Beach during a winter month may seem weird to some, it is actually quite an awesome time to visit the Grand Strand. With South Carolina's mild weather, the Myrtle Beach area is a wonderful place to spend your winter holiday. For your convenience, we have compiled a list of 5 reasons to visit Myrtle Beach in January. Check it out:

Ring in the New Year

Of course, if you're visiting at the very beginning of January, you can take advantage of all of the wonderful New Year's Eve celebrations that take place around town. From comedy shows to fancy dinners and everything in-between, ringing in the New Year in Myrtle Beach is a blast you will always remember.


While the weather in Myrtle Beach isn't necessarily ideal beach weather during January, it is definitely mild compared to many other places. The Grand Strand is the perfect place to visit for those who want to escape harsh winter climates. The average air temperature in Myrtle Beach during January is about 56º, while the average water temperature is near 51º. While you won't be spending your time lounging by the ocean during this season, you can at least trade your snow boots for some tennis shoes and take nice strolls along the beach without worrying about getting frostbite.

Hotel Deals

January presents probably the best hotel rates of the entire year in Myrtle Beach. Since the holidays are over and many people aren't traveling, it is easy to get a great deal on your favorite accommodation. The average hotel rate for January is approximately $57.69; nearly less than half of what you would normally spend during the summer months. And, it won't be hard securing a room as the average occupancy rate is only 24%!

Fun Events & Things to Do

While all of the holiday celebrations will die down after the first week of January, there are still plenty of fun things to do around Myrtle Beach during the month. Outdoor activities such as horseback riding, biking, hiking, visiting gardens, fishing, and more, because more enjoyable with mild weather. And, of course, there are always great events and shows like Restaurant Week South Carolina, Zookeeper for a Day, Freezin' For a Reason Polar Plunge, and much more!

Less Crowds

Okay, so this one goes a little hand-in-hand with great hotel rates. With the average hotel occupancy being around 24% in January, it makes sense that there will be less crowds in the area. Not only will your hotel be seemingly empty, but there will also be next to no lines at attractions, little to no wait at restaurants, and, it will be quite easy to get an awesome seat at that show you've always wanted to see.